AMB STEVE MBUGUA ROAD SAFETY CAMPAIGN – The mission, the Pain and the outcome.

Since 2016, I have been conducting free road safety campaigns in the month of June and July to sensitize the public on road safety measures. My target has been pedestrian and motor cycle riders and every year I have been targeting a thousand road users. Last year/2019 my target was a hundred thousand citizens across the country and my approach was to train motor cycle riders, PSV drivers and conductors who would later sensitize their clients.

Please Click Photos to view a collection of the road safety campaign.

I printed 600 reflective vests and 10, 000 fliers, and contracted a number of young people who I first trained and then commissioned them to help in the road safety campaign across the country. I facilitated their lunch, transport and Ksh 500 allowance daily for about 2 weeks.

Mobilizing riders has always been a difficult task unless they are promised goodies like a Tshirt, money etc but over time I have learnt to motivate them and hold them for some minutes before they rush for clients. It is a tedious exercise and requires a great inner motivation, courage, patience and selflessness.

At the CBD it is even a little bit difficult to contain riders for more than 15mins unless you pay them to be attentive. Drivers and conductors too believed that the project was funded by some NGOs or NTSA so they kept requesting for their ‘tip’ and so the whole exercise required to be calm, firm and persevering but by the end of it all I was able to meet my target.

I reached out to 6, 578 drivers and conductors at the Nairobi CBD, and later about 5000 at Githurai stage, Ruiru, Juja, Kiambu , Thika and Nakuru.

At the Salgaa and Sachangwan area I camped there for quite a long time training riders, drivers and some community members and went even to my village area of Murunyu where I did train riders at the center and had a one day Free Community Safety Training at Deliverance Church Murunyu.

The whole exercise costed about Ksh 234, 700 which was my longtime saving and as a young person trying to make ends meet this is quite a hefty amount which took a long time to save and sacrificing some family activities and needs just to help prevent accidents.

I remember at some point after walking throughout the day from 7am to 6pm talking to drivers, conductors and passengers along Thika road I developed a very serious bruise on my right toe caused by the heavy Safety Boot that I was using and for about 3 weeks I was using sandals and open shoes.

Another challenge I faced specifically at Limuru and Naivasha was some government transport authority officers that I do not intend to mention that opted to authorize removal of all the stickers we had put in PSV vehicles and several drivers were concerned about it and called to report it. Few weeks later there was a huge country wide road safety sticker campaign from the same authority that ordered removal of the stickers I was putting and it was mandatory for all PSV vehicles to have their stickers. I was delighted to see their action because my motive at the end of it was to have the public sensitized on the appropriate Safety rules and regulations to help build a culture of Safety.

According to the latest crash survey by the National Transport and Safety Authority, 156 passengers had died by April 13 2020 compared to 205 who succumbed by the same period in 2019.
On the other hand, more pedestrians- 367 have lost their lives since the year began compared to 348 who died in 2019.

262 motorcylists have died on the road since the year 2020 began. This is according to the latest survey results by the Authority dated April 23. The number is slightly high compared to 2019 whereby 204 motorcyclists lost their lives by the same date. A total of 1,022 people have lost their lives since the year began compared to 1,058 who died in 2019.

Do you know the meaning of 1, 022 deaths within 4 months? On average we lose 5000 lives on our Kenyan roads, just imagine. What’s the population of your church or the primary school that you attended? What is the population in your village? If you put all these bodies in a stadium they probably could fill the whole pitch. Imagine 5000 deaths in one year, caused by negligence on our roads?

How many children are left without a parent, how many people lose their jobs because their boss died in an accident, how many people became disabled, how many people are traumatized or affected psychologically because of witnessing an accident?

This is by April this year but you can be sure the numbers have risen tremendously. During the curfew period, we have experienced a lot of accidents in the evenings as people rush to beat the curfew hours.

Most of the road accidents are caused by human error and thus can be prevented. They are caused by negligence.

I believe that my mission is to help build a culture of Safety and as an Ambassador of Safety and wellness, this is one value that I live for and where need be can die for. We need to save these lives that needlessly die because of cultures that can be changed. If every road user was safety conscious we wouldn’t be losing these lives or having people become disabled because of accidents.

Safety is both an individual and collective responsibility and each and every one of us has a responsibility to help bring sanity and a culture of safety on our roads.

Let us be resilient, vigilant, proactive, responsible, careful, and alert always. Safety is as simple as ABC(Always Be Careful) and starts with Me/You/Us.

Please click to watch my Road Safety and Holiday Safety You Tube Videos.

If I took the initiative alone and with my hard earned money to help save a life and without any external incentives, you can do it. Our institutions can do it. Your church can do it. As a family you can do it. Your company can do it. Your chama can do it. As a community you can do it. Together we can join hands to help build a culture of Safety and Wellness at all places all the time. Safety is as simple as ABC(Always Be Careful) and starts with Me/You/Us. #SafetyFirst #SafetyAlways #SafetyAllTheTime

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About the Author


Amb. Steve Mbugus is an enthusiastic Ambassador of Safety and wellness with in-depth training, safety advisory and Workplace Safety Behavior Change Coaching experience. He is the am the Founder and Executive Director of Makinika Afrika Int’l , a Health and Safety Training Firm in Kenya  and Group CEO  Nairobi Safety Shop Limited, the largest Security, Safety and Health Store in the East and Central Africa and Managing Director, Stewa Safaris Kenya Limited a Premier  Tours and  Travels Company in Kenya.

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